F
FRICTONIC
A smarter cure for conversion friction.
A smarter cure for conversion friction.
92 UX rules
•
Prioritised by revenue impact
New audit
Analysing
https://store.com/products/linen-sofa
Run
Page type
Product detail page
Conversion goal
Add to cart
78
score
Good foundation. Fix urgency around trust, CTA clarity and shipping friction.
Detected issues
CTA contrast
Trust gap
Shipping friction
1
Move delivery promise above the fold
Expected impact: +6–9% add-to-cart intent
Clarify returns policy beside price and CTA
Interactive audit flow
From URL to prioritised CRO actions in one pass.
Frictonic turns a page scan into a ranked action list your ecommerce team can actually ship.
Six areas. One clear audit.
Every Frictonic audit checks the six conversion signals that ecommerce pages most commonly get wrong.
01
Clarity
Checks whether users immediately understand the page purpose, offer and next action.
02
CTA Strength
Reviews CTA visibility, wording, placement, repetition and the surrounding persuasion context.
03
Trust Signals
Looks for delivery, returns, reviews, guarantees, payment reassurance and credibility cues.
04
Mobile UX
Finds layout, scrolling, sticky CTA, tap target and mobile decision-making friction.
05
Product Discovery
Checks filters, product cards, colour visibility, sorting, recommendations and route-to-product clarity.
06
Conversion Friction
Highlights hesitation points that slow users down before add to basket, checkout or enquiry.
A report designed for decisions, not decks.
Product page audit · Linen sofa
78 / 100
Critical issues
04
Potential lift
+14%
Severity mix
Increase CTA contrast and keep it sticky on mobile
High impact
Add delivery promise beside price block
Low effort
Move reviews summary into first viewport
Trust lift
From friction to flow.
Frictonic doesn’t just flag issues. It shows teams what to change, why it matters and how to prioritise the fix.
Before
A messy page can still look premium — but competing decisions make the next action harder to choose.
Competing messages
CTA lacks focus
Trust appears too late
Product signals hidden
After
Free delivery · Easy returns · Secure pay
Add to basket
The improved layout makes the next action obvious, places reassurance before hesitation, and makes product signals easier to scan.
Primary action moved closer to intent
Trust cues placed before hesitation
Product signals made easier to scan
Recommended fix
Reduce the friction before action.
Reduce competing messages above the fold, move reassurance closer to the CTA and make product decision signals visible before users need to scroll.
High impact / Medium effort
CTA-03
Action must dominate the buying decision area
Scores CTA visibility against surrounding options, price, variants and trust copy.
TRUST-07
Risk reducers must appear before hesitation peaks
Detects whether delivery, returns and guarantees appear where shoppers decide.
MOB-11
Thumb path should not fight the purchase path
Checks sticky actions, tap targets, option density and mobile scroll sequencing.
Evidence-weighted scoring
Page-type context
Goal-aware priorities
Implementation notes
Built with Framer Agents
01
Product structure
Generated the landing page flow, section hierarchy and product positioning.
02
Interactive audit demo
Created a multi-step UX/CRO audit component with simulated ecommerce logic.
03
Recommendation system
Built page-specific findings, friction maps and prioritised action plans.
04
QA and polish
Used the Agent to review responsiveness, accessibility, layout consistency and clarity.
Private beta opening soon
No spam. Just product updates and early access.